(Ep059) Anthony Goods: Creating Swish Cultures, Starring at Stanford, and Betting on Himself in the D-League

When Anthony Goods grew up, there were no dedicated basketball skills coaches, so he mastered the moves of NBA players like Penny Hardaway, Kobe Bryant, and Baron Davis by recording them on VHS tapes and then practicing while watching himself in the sliding glass door of his house. He combined this diligence with a fierce competitiveness, getting so mad when his dad beat him 1-on-1 that he refused to ride in his car and walked miles home alone instead. 

Such traits served him well when he began getting the attention of college coaches as a sophomore at Corona Centennial High and became one of the best guards in the Inland Empire along with Darren Collinson and Andre McGee. Anthony committed early to Stanford, where he played for Trent Johnson and Johnny Dawkins. Anthony then played in the D-League and for clubs in Italy, France, and Israel, before co-founding basketball media company Swish Cultures. 

In this episode, Anthony shares: 

  • How 5 v 5 pickup games and playing 1-on-1 with his high school teammate, dad, and Blake Griffin improved his decision-making

  • Why Lou Williams was the best high school player he ever shared the court with

  • How Coach Johnson made him into a man and Coach Dawkin turned him into a professional

  • What grueling summer workouts with Crazy Frank  taught him about mental and physical toughness 

  • How learning to bet on himself got him into the top 10 in D-League scoring and led to the creation of Swish Cultures


Follow Swish Cultures on Instagram, keep up with Anthony on his own channel, and look for his forthcoming podcast, Vet Moves.

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(Ep060) Lee Taft - “The Speed Guy”: Developing Basketball Speed, Pitfalls to Early Specialization with Youth Athletes, ACL Risk Reduction, Agility Ladders, and More

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(Ep058) Ben Bruno: Offseason Training for NBA Players, Programming for Tall Athletes, His Stance on Olympic Lifting with NBA Athletes, and Developing a Training Philosophy